Certified Business Strategist

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Are you feeling frustrated as you struggle to implement winning strategy?

Gain the confidence you need to anticipate market trends, implement strategies, and lead teams to achieve exceptional results as a Certified Business Strategist.

Get Your Strategy Sorted


Question. What is strategy?

Strategy isn’t just about how you make sales, it goes way deeper than that.

Because your marketing strategy can only be successful if it is drawn from your overall business strategy that underpins everything you do.

>> What are your values?

>> What is your vision?

>> What is your mission?

>> What is the ecosystem of your business model?

>> Do you have an exit or scaling plan?

Once you begin to recognise the importance of these fundamental foundations, you will be in a position to create the core of your strategy, and this is what helps the business when things get tough.

The bottom line is that without a strategy that goes deeper and wider, businesses fail in challenging economic times when they don’t need to.

This means that businesses are realising the importance of real business strategy.

Creating an effective business strategy can…

  • Define your target market

  • Identify new opportunities

  • Analyse your competitors

  • Create a clear roadmap

The Certified Online Business Strategist stops this from feeling like a daunting task.

Helping you be clear on everything from where you are right now, to where you want to be and how you are going to get there.

Often, it's tough to know where to start. It's easy to stall because you don’t have the background knowledge of how to create the strategy that you need to stick to.

Then, when it comes to working with clients on their strategy they realise that their own strategies may not be as solid as they once thought.

The Certified Business Strategist helps you to create and build your own effective and comprehensive strategy.

Remember, a strategy is crucial for you and your business because it acts as your own personalised roadmap.

It gives direction, purpose, and a clear plan for how to reach specific goals.

Without a strategy, your business can drift, you may find yourself making decisions reactively rather than proactively, which can lead to missed opportunities.

A solid, clearly thought out and comprehensive strategy means you can prioritise what matters most, whilst focussing on your business, rather than being 100% tied up in your business.

You need to work smarter, not harder, and a clear strategy allows you to do just that.

Got questions?

Book a call for a friendly chat


Course Content

Firstly, there are no time restrictions, and no sessions blocked out in your diary.

We believe everyone has their own sweet spot for when they are at their most productive, so you decide when you study, meaning you work at your own pace, in the way that suits you.


There are 8 modules to complete:

  • Introduction to business strategy

  • Using analysis for growth

  • Business modelling and the PDE method

  • Building the business through training and recruitment within your business needs

  • Looking at your processes and operations

  • Successful sales planning and execution, and the art of selling strategically

  • Market and business research

  • Scaling and expansion, looking at business culture in the different stages of business


On completion, you will complete a case study or examination which will be independently graded, before you are awarded your accreditation.

Remember, it is not a simple process to receive CPD certification, so rest assured, the level of content is at the very top level – otherwise it wouldn’t have been accredited.

So, let’s just run through what the CPD Certified Business Strategist course provides for you:

  • You will be CPD certified in online business strategy, enabling you to really understand the importance of your strategy and how to grow and sustain your business.

  • You will be able to increase your existing revenue using a proven, tried and tested method.

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Meet Jo Lucas

Jo is the founder of The Lakes Orthotics in Nottinghamshire. She has built multiple businesses along the way as opportunities and difficulties came along.

Jo’s strong beliefs in pivoting and jumping on opportunities when they arise has allowed her to build a well respected and renowned clinical practice, having clients travel from all corners of the country.

She has featured in several publications including Tatler and Phits Facts, and is considered a pioneer of one of the UK’s leading 3D printed foot orthotics. She was a finalist for several health business awards and also consults for one of the largest biomechanics solutions companies in the UK, as well as a new private orthopaedic hospital in Yorkshire.

Jo is an accredited Certified Business Strategist and is dedicated to helping other small businesses and entrepreneurs build the business of their dreams, utilising the wealth of knowledge and experience she has gained whilst growing her own businesses.

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