Jo is the founder of The Lakes Orthotics in Nottinghamshire. Her clear passion for helping others led her to leave her senior clinician role within the NHS to set up a private practice 10 years ago. She has built multiple businesses along the way as opportunities and difficulties came along (second child, global pandemic…). Jo’s strong beliefs in pivoting and jumping on opportunities when they arise has allowed her to build a well respected and renowned clinical practice, having clients travel from all corners of the country. She has featured in several publications including Tatler and Phits Facts, and is considered a pioneer of one of the UK’s leading 3D printed foot orthotics. She was a finalist for several health business awards and also consults for one of the largest biomechanics solutions companies in the UK, as well as a new private orthopaedic hospital in Yorkshire.