Creating Your Brand
A GUIDE TO BUILDING A LASTING IMPRESSION
Your branding is more important than you might initially think.
At first thought, you may think of things like logos and colours, but your brand is actually the entire identity of your business.
Your brand gives you personality.
Branding has always been important in business, but thanks to social media, it is now more important than ever before.
Every day, we get exposed to new brands, which is great for us as consumers, but it makes it harder for businesses to stand out. Your brand is more than just a logo or a product—it's the essence of who you are and what you stand for.
Whether you're an entrepreneur, a freelancer, or a seasoned professional, cultivating a strong brand isn't just desirable; it's essential for standing out in a crowded marketplace.
To do this, you need to create a strong brand that will get and keep people’s attention. With the right branding, you have the chance to get some control over how people perceive your business, so you don’t want to overlook this
So, we have designed the Creating Your Brand workbook to take you through every step of designing a dynamic and memorable brand.
Whether you're launching a new venture or revitalising an existing one, this guide equips you with a comprehensive rebranding checklist to ensure every transition is seamless and purposeful.
Strong branding creates loyal customers, which leads to trust and credibility for you and your business.
81% of consumers say they need to trust a brand before they buy.
But how do you get there?
What do you need to know?
How do you ensure you are aligned with the wants and needs of your ideal clients?
YOUR CORE CONCEPT
YOUR IDEAL CLIENT
YOUR VALUE PREPOSITION
YOUR CORE VALUES
YOUR MISSION, VISION, VALUES
YOUR BRAND VOICE
YOUR BRAND ADJECTIVES
YOUR BRAND PERSONALITY
YOUR BRAND STORY
YOUR BRAND PROMISE
YOUR PERSONAL BRAND
CREATING YOUR BRAND MOOD BOARD
CREATING YOUR LOGO
COLOURS AND FONTS
COLOUR PSYCHOLOGY
REBRANDING
Brands are probably the most powerful and effective business tool ever invented but creating a strong brand doesn’t have to be difficult.
By working through Creating Your Brand you’ll learn the core concepts that are vital for successful branding, leading to meaningful and long term connections with your ideal clients.
This guide is your perfect companion on your branding journey.
Meet Jo Lucas
Jo is an accredited Certified Business Strategist and owner of a thriving private health clinic in Nottinghamshire.
She has built multiple online businesses to cope with the ever changing landscape and knows the importance of having a strong brand to stand out from the crowd.
